Bassi

VS

Men's Face Wash

He declared a war against face wash. 

So we declared a war against him. 

What do you do when India's Top Stand-Up Comedian roasts you?

You play along and have fun. 

​And what happens when you have fun?

You get meme-d, pr-d and shared.

​

And what happens then?

You sell-out on the top 3 quick commerce platforms and increase searches by 5000% for the brand, and category. ​

​

#booyeah