Swift 1 Lakh Sales

The new Swift was one the fastest car to reach 1 Lakh bookings in less than 2 months. Maruti asked us to create a campaign marking this feat. I did the math (ok, Brand Equity did) and figured that a new Swift was sold every minute. The idea was to create customised YouTube pre-rolls depending on the duration of the video.

press to zoom

press to zoom
1/1