It is not every day you get to work on a brief where there's no selling, no brand.

Just an incredibly noble initiative by a great client. A cause that's incredibly important and one that we took very seriously.

 India is set to become the 3rd largest Economy by 2030. At the same time, India is also set to lose over 3T USD to cardiovascular and mental health alone. 

India's growth journey is coming at the cost of its health. 
The irony is, India has always been the land of well-being. Habit of Life is a platform that uses the ancient principles of panchakosha and modernises it for today's India.