The largest pitch in the OOH landscape. Stakes were high. 
Publicis asked for all agencies within the Groupe to come up with ideas. 

The brief: Come up with an OOH idea for Dove Serum Body Washes

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This idea was hidden in their brief. Why isn't skin care used for the body?

And that's how Body Messages was born. 

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We didn't win the pitch. But I had fun writing. That's a win, right?