Want it. Flaunt it.

Hero Lectro is an e-cycle brand in India that wanted to get more people to ride the e-cycles.

I worked on its repositioning campaign, where we decided to sell it as a gadget rather than a mode of commute. We first released a music video where we collaborated with the legendary Mikey Mcleary to create a lyrical music video which then became a reel format where people were uploading their moves to our tunes. The TVC was finally launched during the IPL.