It's a tale like every love story. We won the Domino's account at FCB and were extremely excited for our future together. But the honeymoon period doesn't last for long. Almost everything we made, Domino's said no to. Unlike their pizzas, they wanted their communication to be boring. It may or may not be the reason I quit my job. It also may or may not be the reason I reduced my consumption of Domino's. This is some of the work I had done for them.
Which I'm quite proud of, tbh.
This idea actually started with a tiny brief. We had to make a poster communicating that the Domino's store was being renovated. We did that, but we also tried to relook at the way Domino's looked at its closed stores. Since Domino's has 1000s of stores across India, with multiple stores in proximity of each other, we came up with an idea.
When Covid-19 hit, Domino's wanted to advertise that their pizzas are untouched by hand. We were asked to come up with ideas that can be made using old footage as shooting a film would be a problem. Coming up with an idea using old footage when most of their previous communication had hand-tossed pizzas was a challenge. But one that I had a lot of fun to think about. I thought of this idea and created a rough cut of it.
FCB's Internal Award Festival is called BrandFest where work from all the FCB offices across the country are judged. Being a part of the Domino's team, our task was to create a video entry for our Covid Campaign for Domino's. This was our award entry.