Jivanjor is a relatively new adhesive brand in India. The strategy was to portray how Jivanjor is great for furniture. After loads of client meetings, and research rounds, it finally went through. This simple film took 2 years to make, and by the time it went into production I had left the agency. Which is a shame, because I heard it was a really fun shoot.
Whether his team will lose this match
Or win it
There's no certainty
But either way, his table will remain safe. That's for certain.