D&AD New Blood 2022 Entry

Netflix's brief was to get the UK audience to watch more non-english content.

And a key reason that audiences don't watch international films and shows is because they don't want to watch dubs or read subtitles. It's just too much effort.

The idea was to reward them with international points that they can then redeem on international food.

After all, the way to someone's heart is through their stomach.

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