Winner - Young Abby, Goafest 2019
GoaFest is one of the biggest advertising festivals in India. 2019 was election year, and the brief was to get young India to vote. Since we had to speak to young India, we thought we'll speak to them in their own language - emoticons.
The idea was to tackle armchair activism by highlighting pertinent issues - Homophobia, Religious Violence, Petrol Prices, Unemployment, Pollution, Censorship and Freedom of Speech.